What is Life Coaching? -
Goals, Needs and Outcomes
Life coaching is sometimes defined as a
method or practice of helping people to achieve goals.
For example, at the time of writing this is the kind of definition
which appears in the internet encyclopedia Wilkipedia - see:
There are aspects of this definition which is helpful – for
example, it draws attention to the following features of life
coaching:
* Coaching is a forward thinking pragmatic approach as opposed to
some forms of counselling which are more concerned with looking
back into a client's past and interpreting that past
* Coaching is usually very focused – most coaches encourage
clients to set targets and a series of actions to help them reach
those targets. The actions will be a step by step approach to
leading a client towards the targets. As a fairly obvious example,
if a client is stressed from overworking they might set a target
of reducing the amount of hours they spend on work-related tasks
by 20% within 3 months. The coach can then seek to assist them in
helping to learn strategies which will enable them to reach that
target in a series of steps.
The focus on goals or targets can however leave something out. We
are all human beings with NEEDS – emotional, psychological,
spiritual, artistic and other. Indeed, the psychologist Abraham
Maslow suggested that there may be 7 types of need:
* Physiological needs – such as basic needs for oxygen, water,
food, sleep
* Safety and security needs – such as for stability
* Love and belonging needs – such as for relationships
* Esteem needs – e.g. for respect, self confidence, independence,
freedom
* The need to know and understand – to learn and gain knowledge
* Aesthetic needs – the need for harmony, balance, beauty
* Self-actualization needs – for achieving one’s potential and
finding fulfilment
* Transcendence – the need to connect to something larger than
oneself or to help others reach their potential
Useful as focusing on goals is, it is important to recognise that
we aim for goals in order to satisfy needs. For instance, in the
example given above the client might want to reduce their time
working in order to give them more opportunity to improve
important relationships (in Maslow's terminology that would be
about satisfying love and belonging needs) or in order to give
them time to pursue their own interests (in Maslow's terminology
that might be about satisfying self-actualization needs). As a
coach it is often helpful to discuss with a client what needs they
feel achieving their goal will help them to meet.
Another way of exploring this is to ask a client:
What are the outcomes that you would like to achieve from your
goals?
Here as a coach you are seeking to clarify with the
client what the end result is that the client is hoping that
achieving their particular goals will bring? What is the purpose
of achieving those goals? Those outcomes will usually be something
relating to satisfaction or fulfilment of a personal need or
needs.
Outcomes the client might be hoping for could, for example,
include one or more of the following:
* Greater job satisfaction
* A more harmonious relationship with less conflict in it
* Feeling better about themself and more confident
* A more healthy and balanced lifestyle
For example, if the client is thinking of setting a goal for
themself of running their own business within 2 years, the outcomes
they might be hoping this will bring could include:
* Greater independence
* More satisfaction with their work and
* A sense of personal fulfilment.
It will also be important to clarify with the client whether there
may be potential negative
outcomes from achieving their goal which they will need
to weigh up against the positive outcomes. In this instance, they
might reflect that achieving the goal of running their own
business could produce some negative outcomes, such as:
- Less security and stability
- Pressure on important relationships.
Understanding the outcomes that ultimately the client wants
therefore helps the coach to support the client in setting
appropriate goals in a number of ways:
1. By clarifying what benefits the client hopes that achieving
their goals will bring them
2. By clarifying potential downsides from achieving the goals
3. By helping the client to explore whether the goals they
initially set are in fact the best way of creating the outcome(s)
that they want.
If you can establish these things with your client then you are
part of the way towards helping them to create goals which are
meaningful for them and which they can be motivated towards
achieving.
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