What is Life Coaching? -
Goals, Needs and Outcomes
Life coaching is sometimes defined as a method
or practice of helping people to achieve goals.
For example, at the time of writing this is the kind of definition
which appears in the internet encyclopedia Wilkipedia - see:
There are aspects of this definition which is helpful – for
example, it draws attention to the following features of life
coaching:
* Coaching is a forward thinking pragmatic approach
as opposed
to some forms of counselling which are more concerned with looking back
into a client's past and interpreting that past
* Coaching is usually very focused – most coaches
encourage clients to set targets and a series of actions to
help
them reach those targets. The actions will be a step by step approach
to leading a client towards the targets. As a fairly obvious example,
if a client is stressed from overworking they might set a
target
of reducing the amount of hours they spend on work-related tasks by 20%
within 3 months. The coach can then seek to assist them in helping to
learn strategies which will enable them to reach that target in a
series of steps.
The focus on goals or targets can however leave something out. We are
all human beings with NEEDS – emotional, psychological, spiritual, artistic and other.
Indeed, the psychologist Abraham Maslow suggested that there may be 7
types of need:
* Physiological needs – such as basic
needs for oxygen, water, food, sleep
* Safety and security needs – such as for
stability
* Love and belonging needs – such as for
relationships
* Esteem needs – e.g. for respect, self
confidence, independence, freedom
* The need to know and understand – to
learn and gain knowledge
* Aesthetic needs – the need for harmony,
balance, beauty
* Self-actualization needs – for
achieving one’s potential and finding fulfilment
* Transcendence – the need to connect to
something larger than oneself or to help others reach their potential
Useful as focusing on goals is, it is important to recognise that we
aim for goals in order to satisfy needs.
For instance, in the example given above the client might want
to reduce their time working in order to give them more
opportunity to improve important relationships (in Maslow's
terminology that would be about satisfying love and belonging
needs) or in order to give them time to pursue their own
interests
(in Maslow's terminology that might be about
satisfying self-actualization needs). As a coach it is often
helpful to discuss with a client what needs they feel achieving their
goal will help them to meet.
Another way of exploring this is to ask a client:
What are the outcomes that you would like to achieve
from your goals?
Here as a coach you are seeking to clarify with the
client what the end result is that the client
is hoping that
achieving their particular goals will bring? What is the purpose of
achieving those goals? Those outcomes will usually be something
relating to satisfaction or fulfilment of a personal need or needs.
Outcomes the client might be hoping for could, for example,
include one or more of the following:
* Greater job satisfaction
* A more harmonious relationship with less conflict in it
* Feeling better about themself and more confident
* A more healthy and balanced lifestyle
For example, if the client is thinking of
setting a goal
for themself of running their own business within 2 years, the outcomes they might be hoping this will bring could include:
* Greater independence
* More satisfaction with their work and
* A sense of personal fulfilment.
It will also be important to clarify with the client whether there may
be potential negative
outcomes from achieving their goal which they will need to weigh up against the
positive outcomes. In this instance, they might reflect that achieving
the goal of running their own business could produce some negative
outcomes, such as:
- Less security and stability
- Pressure on important relationships.
Understanding the outcomes that ultimately the client wants therefore
helps the coach to support the client in setting
appropriate goals
in a number of ways:
1. By clarifying what benefits the client hopes
that achieving their goals will bring them
2. By clarifying potential downsides from achieving the goals
3. By helping the client to explore whether the
goals they
initially set are in fact the best way of creating the outcome(s) that
they want.
If you can establish these things with your client then you are part of
the way towards helping them to create goals which are meaningful for
them and which they can be motivated towards achieving.
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